Creating a Brand for a Growing Family Business

Evertson & Son Painting was already doing good work and earning trust in their community. What they lacked was a brand identity that customers could recognize and remember.

As a father and son business, their story was personal. That story simply was not being told visually.

The Challenge

They were operating without:

• An official logo

• A consistent brand look and feel

• Marketing assets for events and community exposure

Growth relied almost entirely on word of mouth, which limits how quickly a business can scale.

The Approach

I helped Evertson & Son create their first official brand identity by leaning into who they are.

We took a character-driven approach, designing mascot-style elements inspired by the father and son themselves. This made the brand feel authentic, approachable, and memorable.

The work included:

• A custom logo and brand mark

• Character designs based on the Evertson duo

• A banner for events and promotions

• Vinyl van lettering to market the business throughout the community

The Results

• Increased recognition at job sites and events

• A stronger community presence

• A brand customers remember and refer

When a brand reflects real people, it creates real connection.